Beauty of Joseon Glow Deep Serum Review: A Detailed Guide

The world of Korean skincare has given us many treasures, but few products have gained as much attention as the Beauty of Joseon Glow Deep Serum. This lightweight serum has become a staple in many skincare routines across the globe.

The Beauty of Joseon brand draws inspiration from the ancient beauty secrets of the Joseon Dynasty, when rice was not just a food staple but a key element in skincare rituals.

This review will take you through everything you need to know about this popular serum, from its ingredients to real results, helping you decide if it deserves a place in your skincare routine.

Key Takeaways

• The serum contains 68% rice bran water which provides deep hydration and helps brighten the skin
• It features 2% alpha-arbutin, which is 10 times more effective than regular beta-arbutin for targeting hyperpigmentation
• The formula is lightweight and fast-absorbing, making it suitable for all skin types including oily and combination
• Results are typically seen after consistent use for 8-12 weeks, as pigmentation takes time to fade
• The serum works best when applied twice daily, but evening application is recommended as alpha-arbutin is sensitive to light
• It contains niacinamide which helps with skin texture and additional brightening effects
• The product is fragrance-free, making it suitable for sensitive skin
• The serum has a watery consistency that absorbs quickly without leaving a sticky residue
• It comes in a 30ml glass bottle with dropper for precise application
• The product is vegan and cruelty-free, aligning with ethical beauty standards
• Users report the serum is particularly effective for post-acne marks and redness
• The formula includes traditional grain extracts like soybean, sesame, barley, and wheat for added skin benefits
• It pairs well with other Beauty of Joseon products, especially the Revive Serum and Ginseng Essence Water

The Science Behind Beauty of Joseon Glow Deep Serum

The effectiveness of any skincare product lies in its formula and the active ingredients it contains. The Beauty of Joseon Glow Deep Serum combines traditional Korean ingredients with modern skincare science to create a powerful yet gentle brightening product.

The star ingredient in this serum is rice bran water at 68% concentration. Rice has been used in Korean skincare for centuries, dating back to the Joseon Dynasty when rice water was called “Beauty Water.” Rice bran is rich in amino acids, minerals, and vitamins that help nourish and hydrate the skin. These components work together to improve skin texture and provide a natural glow.

The second key ingredient is alpha-arbutin at 2% concentration. This powerful brightening agent works by inhibiting tyrosinase, an enzyme that triggers melanin production. Alpha-arbutin is particularly effective because it has 10 times the potency of regular beta-arbutin, making it more efficient at reducing dark spots and preventing hyperpigmentation.

The serum also contains niacinamide, which complements the brightening effects of alpha-arbutin while improving skin texture and reducing inflammation. This combination allows the serum to target multiple skin concerns simultaneously.

Additional ingredients like panthenol provide soothing and healing properties, while trehalose helps retain moisture. The formula also includes a grain complex of soybean, sesame, barley, and wheat extracts that deliver antioxidants and nutrients to the skin.

What makes this formula stand out is how these ingredients work in harmony to brighten the skin without causing irritation. The science-backed formulation delivers results gradually but effectively over time.

Texture and Application: How It Feels on Your Skin

The Beauty of Joseon Glow Deep Serum has a unique texture that sets it apart from many other serums on the market. When you first dispense the product, you will notice its watery consistency that flows easily from the dropper. Unlike thicker, gel-like serums, this product has a more fluid texture that spreads effortlessly across the skin.

Upon application, the serum feels incredibly lightweight and refreshing. It absorbs into the skin almost immediately without leaving any sticky or tacky residue behind. This quick absorption makes it perfect for layering with other skincare products and works well under makeup.

Despite its lightweight nature, the serum provides surprising hydration to the skin. After application, your skin feels moisturized but not greasy. This balance makes it suitable for various skin types, from dry to oily.

The serum has no discernible fragrance, which is excellent news for those with sensitive skin or anyone who prefers fragrance-free products. The lack of artificial scents reduces the risk of irritation and allows the product to focus purely on its skincare benefits.

To apply the serum correctly, use the dropper to dispense 2-3 drops onto clean skin after toning. Gently pat the serum into your skin rather than rubbing it. The patting motion helps the product absorb more effectively and stimulates blood circulation. Allow it to fully absorb before applying moisturizer or sunscreen.

The texture makes this serum a joy to use in daily skincare routines. Its lightweight feel and quick absorption mean you can easily incorporate it into both morning and evening routines without adding extra time to your skincare regimen.

Who Can Benefit From This Serum?

The Beauty of Joseon Glow Deep Serum is versatile enough to benefit a wide range of skin types and concerns. Understanding who can get the most from this product will help you determine if it’s right for your specific needs.

This serum is particularly beneficial for people dealing with hyperpigmentation issues. If you have dark spots from sun damage, post-inflammatory hyperpigmentation from acne, or melasma, the alpha-arbutin in this formula works effectively to gradually fade these discolorations.

Those with uneven skin tone will also see significant benefits. The combination of rice bran water and alpha-arbutin helps balance skin tone over time, reducing redness and creating a more uniform complexion.

People with post-acne marks often struggle to find gentle yet effective treatments. This serum addresses post-inflammatory erythema (the red marks left after acne) without harsh ingredients that might cause further irritation.

The serum works well for most skin types, including sensitive skin. The gentle formulation without added fragrances minimizes the risk of irritation. However, as with any product containing active ingredients like alpha-arbutin, those with extremely sensitive skin should perform a patch test before full application.

Dry skin types appreciate the hydrating properties of the rice bran water, while oily skin types enjoy the lightweight texture that doesn’t clog pores or add extra shine. The balance makes it a good option for combination skin as well.

Even those with mature skin can benefit from this serum. The brightening effects can help reduce age spots and give the skin a more youthful appearance, while the hydrating ingredients help plump fine lines.

The serum is versatile enough to be incorporated into both simple and complex skincare routines. Whether you follow a minimal approach or a multi-step Korean skincare routine, this serum can enhance your regimen without complications.

How to Incorporate Into Your Skincare Routine

Adding the Beauty of Joseon Glow Deep Serum to your skincare routine is straightforward, but knowing the optimal placement can maximize its effectiveness. Here’s a comprehensive guide to incorporating this serum into your daily regimen.

In a morning routine, apply the serum after cleansing and toning but before moisturizer and sunscreen. The sequence should look something like this:

1. Gentle cleanser to prepare the skin
2. Toner to balance pH levels
3. Beauty of Joseon Glow Deep Serum (2-3 drops)
4. Moisturizer to seal in the serum
5. Sunscreen for UV protection (essential when using brightening products)

For an evening routine, the placement is similar but without sunscreen:

1. Oil-based cleanser to remove makeup and sunscreen
2. Water-based cleanser for a thorough cleanse
3. Toner to prep the skin
4. Beauty of Joseon Glow Deep Serum (2-3 drops)
5. Moisturizer and/or facial oil

The optimal frequency for using this serum is twice daily for maximum results. However, because alpha-arbutin can be sensitive to light, some users prefer to use it primarily in their evening routine. If you’re new to alpha-arbutin, start with once-daily application in the evening and gradually increase to twice daily as your skin adjusts.

If you use other active ingredients in your routine, such as vitamin C or retinol, it’s best to separate them from this serum. Use vitamin C in the morning and the Glow Deep Serum in the evening, or alternate days with retinol to avoid potential irritation.

For those who enjoy a more extensive routine, this serum pairs exceptionally well with other brightening products. The manufacturer specifically recommends using it alongside their Revive Serum and Ginseng Essence Water for enhanced results on pigmentation.

When traveling, this lightweight serum is perfect to take along as it addresses multiple concerns without adding bulk to your travel skincare kit. The secure dropper packaging makes it travel-friendly with minimal risk of leakage.

Remember to patch test before fully incorporating the serum into your routine, especially if you have sensitive skin or are new to alpha-arbutin. Apply a small amount behind your ear or on your inner wrist and wait 24 hours to check for any adverse reactions.

Real Results: Before and After Effects

The true measure of any skincare product is in the results it delivers. For the Beauty of Joseon Glow Deep Serum, consistent use shows gradual but noticeable improvements in several aspects of skin appearance and texture.

After the first few applications, most users report an immediate boost in hydration. The skin feels more moisturized and plump, creating a healthy glow. This initial effect comes from the rice bran water and supportive hydrating ingredients in the formula.

By weeks 2-3, many users begin to notice their skin developing a subtle radiance. The complexion appears more balanced and refreshed. At this stage, the hydration benefits are fully established, though significant brightening effects on pigmentation are not yet apparent.

The 4-6 week mark is when many users start seeing the first real changes in pigmentation. Dark spots and post-acne marks begin showing slight fading, particularly newer marks. The skin tone becomes more even, with reduced redness in areas of previous inflammation.

The most significant results typically appear around the 8-12 week timeframe. By this point, with consistent twice-daily use, users report:

• Noticeable fading of dark spots and hyperpigmentation
• More uniform skin tone with less patchiness
• Reduced redness from post-inflammatory erythema
• Improved overall brightness of the complexion
• Smoother skin texture with enhanced clarity

Users with deeper or more stubborn pigmentation may need to continue use beyond the 12-week mark to see dramatic improvements. Patience is key when addressing pigmentation issues, as melanin takes time to regulate.

Reviews consistently mention that the serum works gradually rather than dramatically, which is actually beneficial for sensitive skin. Products that show extremely rapid results often contain harsher ingredients that can irritate the skin.

The long-term benefits extend beyond just brightening. Regular users report their skin becomes more resilient, with a healthier barrier function. The hydration benefits help maintain skin moisture balance even in changing seasons or environments.

It’s worth noting that while most users see positive results, the degree of improvement varies based on individual skin conditions, consistency of use, and complementary skincare practices. Protecting the skin from sun exposure while using this serum is essential to maintain the brightening results achieved.

Comparing to Other Brightening Serums

The skincare market offers numerous brightening serums, each with unique formulations and approaches. Understanding how the Beauty of Joseon Glow Deep Serum compares to alternatives helps you make an informed decision about which product might work best for your needs.

When compared to vitamin C serums, the Glow Deep Serum offers a gentler approach to brightening. While vitamin C delivers potent antioxidant protection and brightening effects, it can be unstable and irritating for sensitive skin types. The alpha-arbutin in the Glow Deep Serum provides comparable brightening benefits with less potential for irritation and greater stability.

Against tranexamic acid products, which are increasingly popular for targeting hyperpigmentation, the Glow Deep Serum offers a more hydrating experience. Tranexamic acid tends to focus primarily on pigmentation without additional moisturizing benefits. The rice bran water in the Glow Deep Serum makes it more suitable for those who need both brightening and hydration.

Niacinamide serums often compete in the same space. The Glow Deep Serum actually contains niacinamide as a supporting ingredient, but at a lower concentration than dedicated niacinamide products. This makes it a good middle ground for those who want the benefits of niacinamide without the potential irritation of higher percentages.

In terms of texture and experience, the Glow Deep Serum is significantly lighter than many competing brightening products. Products like The Ordinary’s Alpha Arbutin 2% + HA have a thicker, more viscous texture that some users find less pleasant to apply. The Beauty of Joseon option absorbs more quickly and feels less heavy on the skin.

Price point is another important consideration. At approximately $17 for 30ml, the Glow Deep Serum sits in the mid-range price category. It’s more affordable than luxury brightening serums from brands like SkinCeuticals or Tatcha, but slightly more expensive than budget options from The Ordinary or The Inkey List. However, the combination of traditional Korean ingredients with modern actives justifies the slight premium.

For sensitive skin types, the Glow Deep Serum often outperforms more aggressive brightening treatments. The formulation without potential irritants like alcohol, fragrance, and essential oils makes it suitable for reactive skin that might not tolerate other brightening products.

When it comes to packaging stability, the amber glass bottle with dropper protects the light-sensitive ingredients better than some competitors in clear packaging. This helps maintain the efficacy of the alpha-arbutin over the product’s lifetime.

Common Concerns and Side Effects

While the Beauty of Joseon Glow Deep Serum is formulated to be gentle, it’s important to understand potential concerns and side effects that may arise during use. Being aware of these possibilities helps you use the product safely and effectively.

The most common initial reaction some users experience is a mild tingling sensation upon application. This typically subsides within minutes and often disappears completely after several days of use as the skin adjusts to the alpha-arbutin. If the tingling persists or becomes uncomfortable, it may indicate sensitivity to an ingredient in the formula.

Some users report experiencing temporary purging when first incorporating the serum into their routine. This happens because the increased cell turnover can bring existing congestion to the surface. Purging typically manifests as small bumps or whiteheads in areas where you normally break out and resolves within 2-4 weeks. True irritation, however, would appear in unusual breakout areas and persist beyond this timeframe.

There is a small risk of alpha-arbutin degradation if the product is exposed to excessive heat or light. This can reduce the effectiveness of the brightening ingredient and potentially cause irritation. Always store the serum in a cool, dark place to maintain its stability.

Users with very sensitive skin might experience redness or irritation, particularly around the eye area where the skin is thinner. It’s advisable to avoid the immediate eye area and perform a patch test before full-face application.

For those with deep hyperpigmentation or melasma, the serum alone may not be sufficient to completely resolve these concerns. It works best on newer pigmentation and as part of a comprehensive approach that includes sun protection and possibly other targeted treatments.

The serum contains grain extracts like wheat and barley, which could potentially cause reactions in individuals with severe gluten sensitivities. Though topical application is generally considered safe, those with extreme sensitivity may want to exercise caution.

There’s a theoretical concern that long-term use of tyrosinase inhibitors like alpha-arbutin could affect the skin’s natural ability to protect itself from UV damage. This is why consistent sunscreen use is essential when using this or any brightening product.

Some users report the serum can cause pilling when layered with certain other products, particularly silicone-heavy formulations. To avoid this, allow the serum to fully absorb before applying subsequent products, or adjust your routine to use potentially incompatible products at different times of day.

It’s worth noting that pregnancy safety has not been extensively studied for alpha-arbutin. Some dermatologists recommend avoiding it during pregnancy and breastfeeding as a precautionary measure.

Value for Money: Is It Worth the Price?

When evaluating skincare products, the value proposition extends beyond just the price tag. For the Beauty of Joseon Glow Deep Serum, several factors contribute to its overall value assessment.

At approximately $17 for a 30ml bottle, this serum sits in the affordable mid-range category of K-beauty products. The price point is accessible to most skincare enthusiasts without venturing into luxury territory. When compared to Western brightening serums with similar ingredients, which can cost $30-60 for the same amount, the value becomes even more apparent.

The longevity of the product contributes significantly to its value. With the recommended 2-3 drops per application, a single 30ml bottle typically lasts 8-12 weeks with twice-daily use. This extends to nearly 3 months of consistent treatment, making the cost per use quite reasonable at approximately $0.20 per day.

The formulation quality is another important consideration. The serum contains 2% alpha-arbutin, which is the optimal concentration for efficacy without irritation. Many comparable products contain lower percentages or use less effective forms of arbutin. The inclusion of 68% rice bran water rather than regular water as the base ingredient also increases the functional value of every drop.

When evaluating value, the multifunctional benefits must be considered. Rather than purchasing separate products for hydration and brightening, this serum addresses both concerns simultaneously. For those with minimal skincare routines, this dual-action approach saves both money and time.

The packaging design also factors into the value equation. The amber glass bottle protects the light-sensitive ingredients from degradation, maintaining efficacy throughout the product’s lifespan. The precision dropper allows for controlled dispensing without waste.

From a results perspective, users generally report visible improvements in skin tone and texture within 2-3 months. While faster-acting products exist, they often come with increased irritation potential or significantly higher price points. The gradual but consistent results align with realistic expectations for treatment of pigmentation issues.

For those who have previously invested in more expensive brightening treatments with limited success, the Glow Deep Serum often provides comparable or better results at a fraction of the cost. This makes it particularly valuable as an entry point to effective brightening treatments.

The value proposition is enhanced by the brand reputation. Beauty of Joseon has established itself as a reliable K-beauty brand that combines traditional Korean ingredients with modern skincare science. The company’s transparency about ingredient percentages and functions adds confidence to the purchase decision.

Customer Reviews and Experiences

Customer feedback provides valuable insights into real-world experiences with the Beauty of Joseon Glow Deep Serum. Across various platforms and communities, several common themes emerge in user reviews.

Many users with oily or combination skin express particular appreciation for the serum’s lightweight texture. One reviewer noted, “I was worried it would feel heavy or cause breakouts, but it’s so light that I sometimes forget I’ve applied it. My skin feels balanced rather than greasy after using it.”

Those dealing with post-acne marks form a significant portion of positive reviewers. A frequent comment is how the serum helps fade the lingering redness after breakouts heal. One user shared, “After almost two weeks of application, I noticed my skin has a kind of healthy glow and sheen to it. It looked and felt well moisturized and the redness from my recent breakouts started to diminish.”

The hydration benefits receive consistent praise, even from those who didn’t see dramatic brightening effects. A reviewer mentioned, “Even though my dark spots haven’t completely faded yet, I love how this makes my skin feel. It’s like a glass of water for my face without any stickiness.”

Some users with sensitive skin report that this is one of the few brightening products they can tolerate. “I’ve tried vitamin C serums and even other arbutin products that made my skin react, but this one causes zero irritation. It’s gentle enough for my reactive skin.”

Interestingly, results timelines vary significantly in reviews. While some users report noticeable brightening within 3-4 weeks, others mention that it took 2-3 months to see definitive changes in pigmentation. This variation likely reflects differences in skin concerns, consistency of use, and complementary skincare practices.

A minority of reviewers express disappointment with the pace of results. One such review stated, “After months of testing the Glow Deep Serum, I have concluded that I see little to no difference in the way my skin looks or feels. I think that other products in my current routine do most of the work.”

The texture comparison between Beauty of Joseon’s different serums appears frequently in reviews from users who have tried multiple products from the line. Many note that the Glow Deep Serum is significantly more watery than the brand’s Revive Serum or Calming Serum.

Long-term users often comment on the cumulative benefits of consistent application. “I’m on my third bottle now, and my overall skin tone is much more even than when I started. The results weren’t overnight, but looking back at photos from six months ago, the difference is definitely there.”

The versatility of the product across seasons receives positive mentions. Several reviewers note that the serum works well year-round, providing enough hydration for winter months while remaining light enough for summer use.

Tips for Maximum Effectiveness

To get the most out of your Beauty of Joseon Glow Deep Serum, implementing certain practices and considerations can significantly enhance its effectiveness. These strategies help optimize the brightening and hydrating benefits while ensuring product stability.

Consistent application is perhaps the most important factor for success. Brightening ingredients like alpha-arbutin work through cumulative effects, so daily use is essential. Setting a routine and sticking to it will yield better results than sporadic application, even if you occasionally use more product to compensate.

Proper storage plays a crucial role in maintaining the serum’s efficacy. Alpha-arbutin is sensitive to light and heat, which can cause degradation of the ingredient. Store the bottle in a cool, dark place—not on a windowsill or in a steamy bathroom. Some users even keep it in the refrigerator to extend its shelf life and stability.

Layering technique matters significantly. Apply the serum to slightly damp skin rather than completely dry skin to enhance absorption. Gently press or pat the product into your skin instead of rubbing, which allows for better penetration of the active ingredients.

Pair with complementary ingredients for enhanced results. The brand specifically recommends using the Glow Deep Serum alongside products containing ginseng, like their Revive Serum. The combination of different brightening pathways can produce more comprehensive results than using a single approach.

Sun protection is non-negotiable when using any brightening products. Alpha-arbutin works to reduce melanin production, but sun exposure can trigger new pigmentation that counteracts these benefits. Use a broad-spectrum SPF 30+ sunscreen daily, even on cloudy days or when staying indoors.

Gentle exfoliation can improve the serum’s penetration by removing dead skin cells that might block absorption. Incorporate a mild chemical exfoliant like PHA or lactic acid 1-2 times weekly, but avoid harsh physical scrubs that could irritate the skin.

Track your progress with photos taken in consistent lighting. Pigmentation changes happen gradually, and it’s easy to miss incremental improvements without documentation. Take photos before starting the serum and at 4-week intervals to objectively assess your results.

Consider application timing based on your skin’s needs. While the serum can be used twice daily, those with very sensitive skin might prefer evening-only application to minimize potential sun sensitivity. Morning application should always be followed by sunscreen.

Adjust usage during active breakouts for best results. The serum is generally non-comedogenic, but applying it directly to inflamed acne can sometimes cause irritation. Focus application on areas with post-acne marks rather than active blemishes.

Be patient with results, particularly for deeper or older pigmentation. While newer marks may begin fading within weeks, longstanding hyperpigmentation can take 3-6 months of consistent use to show significant improvement. Combining the serum with professional treatments like microneedling can accelerate results for stubborn concerns.

Frequently Asked Questions

Is Beauty of Joseon Glow Deep Serum suitable for sensitive skin?

Yes. The serum is formulated without artificial fragrances and contains soothing ingredients like panthenol. Most sensitive skin types tolerate it well, but always patch test first.

How long does one bottle last?

With recommended usage of 2-3 drops twice daily, one 30ml bottle typically lasts 8-12 weeks.

Can I use this serum during pregnancy?

Consult your doctor. Alpha-arbutin safety during pregnancy has not been extensively studied, so many dermatologists recommend avoiding it as a precaution.

Will this serum help with acne scars?

It works best on post-inflammatory hyperpigmentation (dark marks) and erythema (redness) rather than textured or indented scars. For best results on textured scars, combine with other treatments.

Can I use vitamin C with this serum?

Yes, but separate usage times. Use vitamin C in the morning and the Glow Deep Serum in the evening to avoid potential irritation and ingredient interaction.

Does this serum work on melasma?

It can help with melasma, but results are typically gradual. For stubborn melasma, consider using this as part of a comprehensive treatment plan including prescription options.

Is this product cruelty-free?

Yes, Beauty of Joseon products are vegan and cruelty-free.

Can I use this if I have fungal acne?

The ingredient list is generally safe for fungal acne, but individual triggers vary. Check ingredients against fungal acne databases if concerned.

How does this compare to the original Glow Serum?

The Glow Deep Serum focuses more on brightening with alpha-arbutin, while the original Glow Serum uses propolis and niacinamide for general radiance and oil control.

Should I refrigerate this serum?

While not required, refrigeration can extend shelf life and enhance stability of the alpha-arbutin. The cool application can also provide a soothing effect.

Last update on 2025-04-19 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!